About Us

Welcome to our blog, we are so excited about this new adventure that has been months in the making! If you don’t already know us, we are Jori and Sydni, owners of a children’s clothing line Lulu and Roo. Our brand started out when we were both pregnant with our boys trying to find clothing we liked. What started off as a few ideas and a couple yards of fabric in an unfinished basement quickly spun into a children’s clothing line. We both feel so fortunate to be on this journey together and want to share some insights along the way. We have a passion for creativity and design as well as a strong desire to try new things, we hope you enjoy it!

Looking back on this journey as a business owner it was very much a struggle in the beginning with lots of sleepless nights. Jori and I were juggling newborn babies and second jobs at night. I remember both of us being so tired while rolling fabric out on the floor that we both just sort of just collapsed laughing from exhaustion. We both had been business owners before so we already knew the routine. We had SO much on our plate at the time that it took exhaustion to a whole other level! Starting our business was full of the best and worst memories but we wouldn’t change any of it. We feel so lucky to have one another because our personalities really mesh well. We can remain partners in super stressful situations yet laugh uncontrollably until we’re blue in the face! We have learned to stay light hearted, focused and put what is most important first.



Hi loves, I’m Jori. Mom to two little boys Milo & Knox and wife to an amazing husband Ronnie.  Just a few things that I have a slight obsession with –  music, fashion, design & decor. Oh, and coffee. One of my favorite things to do in my down time is cuddling on the couch with my boys for movie night or taking long drives up the canyon.

My little boys are my biggest inspiration and my husband is by far my biggest supporter. He has been there through all of the ups as well as the downs and has always believed in me. Even when it comes to the crazy ideas of starting my own business. When we first started our company he would spend his days off work doing anything from cutting fabric to daily dump trips for us. Needless to say that many thanks goes to him for me being where I am at today.

There is a question I get asked a lot ” How do you do it?” Referring to running a business and being a mom. The truth is I just have to give my best effort to both and know that I am trying my best every day. Yes, there are days where I feel like I am failing at one or the other or both at the same time.  I have come to the conclusion there is no happy medium or balance between the two of them. You just have to know that you gave it your best that day and that’s ok.

I am a big believer in what doesn’t kill you makes you stronger and I do believe that the obstacles I have had to overcome throughout my life have only made me stronger and have pushed me to work harder. My boy’s are by far my biggest inspiration. My son Milo was born with a very rare congenital defect – Arterial Anomaly. Which has lead us to an insane amount of doctor visits, hospital stays, years of injections and much more. I’ll be sure to tell you more about that in a later post. Bottom line is – if you keep pushing and believe in yourself  you can keep creating, keep adventuring and moving forward.

I am super excited to start this blog and share snippets of my life, business and family with you.


Hey everyone I’m Sydni. Mom to a girl and boy (Ella and Liam) and wife to my husband Jarrett. One thing that I love is being a mom, my world revolves around my kids! Being a business owner I do have to juggle my time because life gets SO incredibly crazy but I wouldn’t change a thing. My best memories are spent at home with my family just hanging out. We love cuddling up and watching movies together or playing games. I absolutely love that I get to do what I love each day and come home to these sweet faces, I feel so fortunate.

I get a lot of people that ask me about business ownership and balance and how I manage both. I sort of just hate the word balance because I feel like I am far from any type of balance. Some days I feel like everything is going great and the next day it is completely opposite and I’m a mess. I’m the kind of person that always needs a project or something to look forward to so if everything is going just perfect it’s a little mundane for me and I need something else to get excited for. I’m definitely an all or nothing type of person, my house is either completely clean and organized or else it is a complete mess so I’m definitely working on the balance issue.. haha. Sometimes I have the energy to come home and make a huge dinner and sometimes I will be ordering pizza. Creating this blog I am excited to share a little bit of what we all need as mothers including advice, inspiration and of course some fun how to’s.

My husband also owns his business and I feel like it is somewhat easier on our marriage. We both understand that we don’t have 9-5 jobs and we are always on the clock. Before I was a business owner I didn’t quite understand all the issues he constantly came to me about but now I feel like I’m coming to him with the same issues, haha it’s kind of funny. I absolutely love everyone I work with right now, I think we work very well together. We are so lucky to have a great team with Lulu and Roo, we definitely could not do it without everyone growing with us on this journey.

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