If you don’t already know us yet we are Jori and Sydni owners of a children’s clothing line Lulu and Roo. Our brand started out when we were both pregnant with our boys trying to find clothing we both liked. What started off as few ideas and a couple yards of fabric in an unfinished basement quickly spun into a children’s clothing line. We both feel so fortunate to be on this journey and want to share some insights along the way. Along with our friend Amanda, we decided to start Simply Stitched as a platform to share our passion for creativity and design as well as a strong desire to try new things, we hope you enjoy it!

Click here to read more about us!


  • The sweetest sister snuggles in Lulu  Roo!  We
  • Step up to the plate and get ready to SWING!
  • Join the Lulu  Roo Varsity Squad for our Varsity
  • We are having a BALL getting ready for our new
  • GIVEAWAY  We have teamed up with such an awesome
  • Wishing a BIG Happy Fathers Day to the amazing men
  • Shipley Stripe  Puppy Kisses! This is too cute One
  • These two prove that twinning is DEFINITELY winning! Our Huckleberry
  • Introducing Our BRAND NEW Short Sleeve Button Rompers! These will
  • You will KNOT believe how excited we are for our

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