Lulu and Roo Fall 2017 Launch

Hey guys! We are so excited to have launched our fall collection over at Lulu and Roo. We have been working hard the past few months making this line just right. Along with the new fall collection we have been rebranding too so things have been a little crazy over here to say the least. We finally get to share it all with you and we are so so excited! We incorporated a richer color pallet this fall and the best part is all the pieces are easy to mix and match so you can get more outfit combos with your new Lulu and Roo favorites.

We introduced new hoodies and sweats featuring the stone stripe pocket and hood in 4 new colors, slate blue, mauve, mustard and sky blue. It is such a beautiful color pallet and the sweatpants can be coordinated with some of our other new items witch is extra awesome.

We have gotten a lot of requests for a hoodless option so we have added the ruffle and the patch sleeve sweatshirt to the line up and they have been a huge hit!  The patches and ruffle make these pieces so dang cute and we all know its all in the details!

Our cross back dresses were such a hit this summer that we wanted to continue them into the fall by adding some new colors. It has been fun seeing all the ways this cute little dress can be styled for cooler weather. We love pairing it over a peter pan collar shirt or with a cute cardigan. We even threw one of our new ruffle shirts over the top and it is so darling! There are so many ways to make this dress the perfect fall piece.

Another awesome fall piece is the new long sleeve button shirt. This shirt is very gender neutral and all three colors go with the whole line. It is one more item that you can add to your collection to mix and match.


We hope that you guys love this line as much as we do. We are so grateful for all of our customers and we love taking your feedback and creating products that you and your kids will love.

Go check out our whole line over at and let us know which pieces are your favorite!

The Lulu and Roo team

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